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Etsy Marketing

18 min read
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Marketing your business can be tedious and time-consuming. Allow us to make this more understandable and more comfortable for you! Our newfound digital era has been a business’ best friend and worst enemy – all that simultaneously. If you fall short in marketing, there is a lot at risk; however, if you get it right- you can be the king!

Etsy is an American e-commerce website that is targeted and specialized in handmade and vintage items. Etsy is most popularly known for its wide variety of jewellery, clothing, home decor, toys, art and craft supplies, bags, furniture, and much more. Etsy allows multiple sellers to make their mark and grow as a business- hence it has proven to be profitable for small, medium and even large, well-established companies.

Etsy commends itself for being extremely seller-friendly as its marketplace revenue is a minor 5% of final sales along with a listing fee of only about 20 cents per item. The small margins ensure that your business stays afloat and has a better chance of becoming its customers’ favourite. Having said that, it is only natural to have a lot of competition on Etsy. This is where knowing your audience and marketing your company on Etsy becomes a priority

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The best part is- Etsy advertises your items for you! Especially if you are a smaller business, this exposure and help is a great way to kick-start your business journey! And we are here to help you through this. Keep with the theme- make sure your Etsy photo cover, shop announcement and product portfolio looks perfect! This is one of the best ways to engage your views and turn them into loyal customers.

For starters, one of the major marketing strategies is finding your Brand Ambassador. Now, you may ask- why is this important? Let us explain. A Brand Ambassador will not just allow an influential individual to sell your product but will also act as your publicity person! It truly is something to invest in for long-term results.

Another great way to market your brand on Etsy is the “Etsy Forum”. This costs nothing, and you get a chance to understand your customers and your competitors! If you are a B2B, you can build a relationship with other businesses and consistently increase your sales. Don’t worry; this works just as brilliantly for B2C as well. The more content you put on the forum, the more engaged your customers will be!

Every business invests immensely in Social Media because it genuinely works! For instance, consider entering email-marketing within Etsy. We know, it sounds old-fashioned; but some times old is gold and Etsy can be your goldmine if you market it right.

Last but certainly not the least- freebies. That’s right. Everyone loves freebies and giveaways! Give your customers something to come back to. Remember, on Etsy; you’re not just selling your products, you’re selling your brand!


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