SEO Strategies for Cleaning Company- Tips and Tricks

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SEO for cleaning company


SEO for cleaning company

18 min read
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In how much time janitorial SEO start showing results?

For the full effect and traffic to start coming in, it could take six to nine months or more. Certainly you can start to see some results before half a year goes by, but understand that SEO for cleaning companies doesn’t happen overnight.

One good thing to know is that while results take time to appear, once your pages and posts are optimized, they can continue to work for your cleaning company for years to come.

It is also important to note that effective SEO isn’t the only thing needed for your cleaning business marketing to be effective. You’ll need a quality website and methods on that site to generate leads as well.

If your website isn’t structured the right way, it won’t matter how much extra traffic the SEO generates for your cleaning business you will not get buisness

Write blogs as a method of improving SEO for a cleaning business

Blogging can be another method to utilize SEO for cleaning services. With the right keyword research in combination with local SEO, blogging can dramatically increase traffic to your cleaning company website.

If you aren’t sure what kind of topics to write about, try and get into your ideal cleaning client’s mind. What are their problems, concerns, and common questions? If you can answer those you will position your cleaning company as an expert in the industry and can attract your ideal customers to yo

Set up location pages to optimize a cleaning services SEO local reach

Another staple that many cleaning companies miss for optimizing their SEO locally is having location pages. Most cleaning companies list the areas they service, but they don’t always make a full-page that is optimized for each city they service.

Adding in this step can help you drive targeted traffic to your website from the local areas you serve. On these location pages, you want to include an embedded Google map for that city. See the picture below for an example.

You’ll also want to include some information about your cleaning business and then mention the service area a few times and you can also link to the county or city’s home page as well. That way your website will send signals to Google that your cleaning company does business in that service city and can help your site rank better in local searches.

Another key thing to avoid is just copying and pasting the exact same content on a location page and just switching the location. This does not work well. Google may not penalize you for the duplicate content, but it won’t rank those pages either so they’re not doing you any good. You can use other location pages as a guide, but don’t just copy and paste each of your pages word for word – create original content for each page

Another issue we hear from cleaning companies is that it’s too hard to come up with content ideas that you can optimize for SEO. The good news is, with a little mindset shift, you can have content ideas for years to come.

The basis of this marketing strategy is to get into the mind of your ideal customers. Think about what they want, their problems, and the common questions they have.

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Utilize Google My Business to improve cleaning services SEO and rank higher on Google Maps

As a final tip to improve SEO for cleaning companies, you should set up and optimize your Google My Business listing. Many cleaning companies have a Google My Business page, but they never fully utilize it.

The name of the game is optimization. If you want to improve the local SEO for your cleaning business, optimizing your Google My Business Page is essential.

Imagine any time someone searched for a cleaning company in your area, your business was the first one to show up on top! That’s what can happen when you optimize your Google My Business page and optimize your site’s SEO.

It’s not overnight, but over time your cleaning business can get more exposure and targeted traffic with the right SEO strategy. If you’d like to learn more about using Google My Business to promote your cleaning business,


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